Amrita Raichand (then Saluja) grew up in the TATA township in Jamshedpur, where her late father worked as the General Manager. As a child, she was free spirited and extrovert and had oodles of fun with outdoor activities. Despite the freedom, she was disciplined and sincere towards her studies. She studied in the Lawrence School, Sanawar and graduated from St. Xavier’s College in Mumbai.
When in college, she took up Marketing Management as her family desired her to work with a reputed multinational firm. She too wanted to become a corporate woman holding a big responsibility that led direct impact onto her employer's business. In continuation to her qualification, she even pursued, computer graphics at a post graduate level.
She was doing fairly good in studies and had kept her acting skills honed by performing on the school/university stage in various cultural functions and competitions. Suprisingly, one fine day this hobby turned into the new face of a leading cosmetic cream brand of the country. She was chosen as the brand ambassador for 'Ponds' Dream Fairness Cream' and went on to become a popular model seen on every Tv set. Amrita was in her second year of college when she made a fortune.
Her keen interest in modelling made her rethink if that's where she wanted to be and the answer was yes! She loved it the most and wanted to live it forever. A little more efforts fetched her 'Whirlpool Home Appliances' and rest is known to all of us. She had made it big. She was seen endorsing brands, anchoring game shows on TV, award functions like the WOW awards, Big Nite, Ace Tech awards for builders and many more, setting the ramp on fire with her million dollar smile.
However, her fondness for serious acting led her to explore other avenues in her profession. She was then seen in an extremely glamorous and affluent role in a new Yash Raj Tv series called “Mahi Way” which was aired on Sony Tv at 8pm on Fridays! The series had its cult following and Amrita's role as a self obsessed, sultry elder sister of 'Mahi' (the lead girl) was highly acclaimed.
Thereafter, she signed for a cameo in a Salman Khan film called “Ready”. Up next for Amrita is Madhur Bhandarkar's much awaited film 'Heroine' and she will also be seen with Anupam Kher in 'Kuch Log'.
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