V. G. Siddhartha (Kannada:ವಿ. ಜಿ. ಸಿದ್ಧಾರ್ಥ) is an Indian businessman from Karnataka. He is best known as the founder-owner of the chain of Cafe Coffee Day outlets.Siddhartha Hegde (now known V. G. Siddhartha) obtained a Masters in Economics degree from Mangalore University, Karnataka. He married the daughter of S. M. Krishna, former Chief Minister of Karnataka and present Indian Minister for External Affairs.
Siddhartha's business interests spreads across Coffee retailing, Plantations, Real estate, Venture Capital and Financial Services. He is the visionary behind Way2Wealth and the acquirer of Sivan Securities. He has been involved in the Indian Capital Markets since 1984.During his early years of his work-life he has spent valuable years with J.M. Morgan Stanley, this experience stood him in good stead when he became a successful investor. Having a Masters in Economics from Mangalore University, he is an avid reader and traveler with a yen for creating companies and brands. He took over Sivan Securities Ltd, in 1984.
After doing his Masters he decided to join J M Financial Services (now J M Morgan Stanley) in Mumbai as a management trainee/intern in trading on the Indian Stock Market under Mr. Mahendra Kampani. After a two-year stint with J M Financial Services, when Siddhartha returned to Bangalore, his father gave him a good amount of money to start any business of his choice. Siddhartha promptly bought a stock market card for Rs 30,000 with it, along with a company called Sivan, as well as a site in the city, in 1984 and turned it into a highly successful investment banking and stock broking company.
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