- 1 Watch the Reveal on Adidas’ Official YouTube Channel
- 2 A Stunning Makeover for the Indian ODI Jersey
- 3 A Special World Cup Song and Campaign Video
- 4 ‘3 Ka Dream’: A Testament to India’s Support for Team India
- 5 The Backdrop of the Indian Jersey
- 6 Adidas’ Substantial Deal with the Indian Cricket Team
Watch the Reveal on Adidas’ Official YouTube Channel
Cricket enthusiasts and fans of the Men in Blue can tune in to Adidas’ official YouTube channel at 7:30 PM today to witness the grand reveal of the highly anticipated India cricket World Cup jersey.
A Stunning Makeover for the Indian ODI Jersey
In an extraordinary tribute to the ICC Cricket World Cup 2023 being hosted in India, Adidas has given the traditional ODI jersey a stunning makeover. The iconic three white stripes on the shoulders have been replaced by the vibrant hues of the Indian tricolour. The revered BCCI logo now prominently boasts two glittering stars, symbolising India’s historic ODI World Cup triumphs in 1983 and 2011.
A Special World Cup Song and Campaign Video
Adding excitement to the cricketing extravaganza, Adidas has collaborated with Indian rap sensation Raftaar to create a special World Cup song. The campaign video features cricketing stalwarts such as Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav, along with passionate Indian cricket aficionados.
‘3 Ka Dream’: A Testament to India’s Support for Team India
Adidas’ remarkable campaign, named ‘3 Ka Dream,’ is a testament to the country’s unwavering support for Team India. With ‘3 Ka Dream,’ Adidas captures the dream of over a billion Indian fans to see their team win a third ODI World Cup.
The Backdrop of the Indian Jersey
The jersey’s design is the creation of Aaquib Wani, a talented young individual born and currently based in Delhi. Aaquib has gained experience by collaborating closely with various brands, including Adidas, the official kit sponsor for Team India.
Adidas’ Substantial Deal with the Indian Cricket Team
Adidas secured a substantial deal with the Indian cricket team, amounting to a whopping 350 crore rupees for a five-year duration. This deal, which commenced in June and will continue until the end of March 2028, obligates Adidas to pay 65 lakh rupees for each match that the Indian team participates in. The total annual expenditure under this arrangement is estimated to be approximately 70 crore rupees, taking into account royalties from merchandise sales.