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Viacom18 to Broadcast India vs. Australia ODI Series in 11 Languages for Free
Viacom18 has announced that it will be broadcasting the upcoming ODI series between India and Australia in 11 languages, completely free of charge. This comes after Viacom18 secured the media rights for the Board of Control for Cricket in India’s (BCCI) international and domestic matches for the next five years.
Viacom18’s Recent Acquisition
Earlier this month, Viacom18 successfully acquired the rights for both digital and television broadcast, paying a staggering Rs 5,963 crore. As the first international match series under this new rights cycle, the three-match ODI series is set to captivate cricket fans across the country.
Multi-language Coverage
The matches will be available digitally on Jio Cinema, while television viewers can catch the action on various channels, including Colors Tamil (Tamil), Colors Bangla Cinema (Bengali), Colors Kannada Cinema (Kannada), Colors Cineplex Superhits (Hindi), Sports18 – 1 SD, and Sports18 – 1 HD (English).
A Stellar Expert Panel
Viacom18 has also revealed the list of experts who will be part of their panel during the series. Notable names include Suresh Raina, Kedhar Jadhav, Aakash Chopra, Nikhil Chopra, Amit Mishra, Venkapathy Raju, and Jatin Paranjpe.
The Vision of Viacom18 Sports CEO
Anil Jayaraj, Viacom18 Sports CEO, expressed his excitement for the series, stating, “The 3-match ODI series between India and Australia will give viewers a peek into inarguably the new home of Indian cricket and with that responsibility, we will continue to bring the paradigm shift in the way sports is consumed.”
He further added, “It is our constant endeavour to offer fans what they love the most in never-seen-before ways and digital allows us to continuously push the envelope and combined with linear/ offline TV, we will deliver BCCI events on an unparalleled scale.”
Expanding Portfolio of Media Rights
In addition to securing the rights for BCCI matches, Viacom18 boasts an extensive portfolio of media rights for various worldwide sports events, including Tata IPL, Tata WPL, Moto GP, La Liga, Major League Cricket (MLC), NBA, Serie A, and many more.
India vs. Australia ODI Series Details
The India vs. Australia ODI series will consist of three matches, taking place in Mohali, Indore, and Rajkot, starting from September 22. This series holds great significance as both teams aim to gain momentum before the ICC Men’s World Cup commences on October 5.