Mukesh Ambani's Viacom 18 bags TV and digital rights for Indian cricket team's home matches for five years

Media Rights Secured by Viacom 18

Viacom 18 has successfully secured the TV and digital rights for the Indian cricket team’s home matches for the next five years. The media rights deal, which was finalized at a total cost of ₹5963 crore, allows Viacom18 to broadcast and stream all BCCI India matches.

Details of the Media Rights Deal

Under the agreement, Viacom18 will be paying ₹3101 crore for the digital rights, which amounts to ₹35.23 per match. Additionally, the company will also pay ₹2862 crore or ₹32.52 crore per match for the TV rights.

Congratulations to Viacom18

Jay Shah, Secretary of the Board of Control for Cricket in India (BCCI), took to Twitter to congratulate Viacom18 on their successful bid. He expressed his excitement for the future of Indian cricket and the growth of the sport in both linear and digital spaces. This partnership further strengthens the relationship between Viacom18 and BCCI, as they continue to captivate and engage cricket fans across various platforms.

Also Read
श्रीलंका बनाम भारत 2021 - भुवनेश्वर कुमार