Etihad Airways Enlists Bollywood Star Katrina Kaif as Face of the Brand
Etihad Airways Enlists Bollywood Star Katrina Kaif as Face of the Brand

In a strategic move aimed at strengthening its presence in the vibrant Indian market, Etihad Airways—the UAE’s flagship carrier—has once again teamed up with Bollywood sensation, Katrina Kaif. Etihad’s decision to bring Katrina on board for the second time in over a decade is a testament to her indelible impact and reach in the world of entertainment.

Key Highlights:

  • Etihad Airways signed Katrina Kaif as brand ambassador for the second time.
  • The partnership aims to reinforce the airline’s growth strategy in India.
  • Katrina Kaif to star in engaging campaign videos for Etihad.

As Etihad’s brand ambassador, fans and travelers can anticipate seeing Katrina in a slew of captivating promotional videos that the airline plans to unveil soon. This collaboration not only shines a spotlight on the star’s international appeal but also underscores Etihad’s commitment to fortifying its position in India—a key market for the airline.

Etihad’s strategic alignment with the actress is more than just a celebrity endorsement. It is a clear signal of their ambition to offer unparalleled services and foster deeper connections with the Indian audience. Presently, the airline enjoys a robust network, connecting the UAE with eight major Indian cities.

Sharing her excitement about the association, Katrina mentioned, “Being a part of Etihad is like joining a family that prioritizes creating meaningful connections. I am eager to represent the brand and be an integral part of their ambitious journey ahead.”