With an illustrious history of narrating compelling stories that resonate deeply with Indian audiences, Zee TV is poised to captivate viewers once again with its latest thought-provoking fiction series – “Kyunki… Saas Maa, Bahu Beti Hoti Hai.” Set against the backdrop of Gujarat, the show takes the audience on a journey within the Rajgaur family of Surat, where a vibrant Navratri celebration conceals a brewing storm. At the heart of the narrative is the Rajgaur family’s youngest bahu, Hetal, who seeks separation, challenging the conventional roles assigned to a bahu.

The unexpected decision by Hetal leaves Ambika, the eldest bahu and the matriarch of the Rajgaur dynasty, shattered. Keeping the family united has always been Ambika’s paramount goal, and Hetal’s choice to depart disrupts this harmony. In her determined bid to disprove Hetal’s belief that “Saas kabhi maa, aur Bahu kabhi beti nahi ban sakti” (A mother-in-law can never become a mother, and a daughter-in-law can never become a daughter), Ambika makes a landmark decision. She adopts Kesar, a baby left at the doorstep of their family orphanage, and pledges to raise her – not merely as a daughter but as a bahu.

The pivotal role of Kesar will be essayed by actress Navika Kotia, portraying a character who matures into an affable young woman. Kesar exudes ambition while skillfully harmonizing her personal aspirations with those of her family. Her unyielding attitude of “ya toh jeet loge ya toh seekh loge” (You either win or you learn) reflects her resolute determination, a quality that defines her outlook on life. Kesar’s destiny intertwines with Ambika’s, and her unwavering devotion to her becomes a poignant expression of “samarpan” – a selfless dedication to a mother figure who is shaping her to become the future bahu, all with the intention of preserving their family’s unity.

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Expressing her excitement, Navika Kotia shared, “I am thrilled to have bagged my first lead role as Kesar in such a progressive show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai.’ My character Kesar is someone who knows how to balance her life when it comes to family and career. I strongly identify with her ‘never-give-up’ attitude as it mirrors my own approach to life. Once I learned about the script and character details, I realized that this was precisely what I have been looking for. The script is truly engaging, and the cast and crew are very talented. I am very excited to embark on this epic journey, and I truly feel blessed to be a part of such an ensemble cast.”

As Navika Kotia takes on her first lead role, audiences can anticipate an engaging narrative that explores the complexities of familial relationships, aspirations, and the evolving roles of women in society. With its compelling storyline and a talented ensemble cast, “Kyunki… Saas Maa, Bahu Beti Hoti Hai” promises to be a captivating addition to Zee TV’s repertoire. Viewers are eagerly poised to follow Kesar’s journey as she navigates the delicate balance between tradition and modernity, weaving a narrative that resonates with contemporary themes while staying true to the essence of Indian storytelling.