Google is stepping up its commitment to data security with a focus on AI-driven enhancements. Having already introduced a vital safety feature for Gmail, the tech giant is extending its efforts to other Workspace products, including Drive. In a recent announcement, Google unveiled its new approach to data security through a zero trust model, incorporating AI to fortify data protection, interaction, and integration within the system.

Evolving Security Measures

Google’s dedication to data security is evident in its introduction of a zero trust model for Cloud services. This model involves redefining trust parameters and enforcing rigorous identity authentication and authorization. Google’s AI capabilities will play a pivotal role in this endeavor.

According to a Google blog post, “In security, the job is never done, which is why we’re unveiling new zero trust, digital sovereignty, and threat defense controls powered by Google AI to help organizations keep their data safe.” To stay ahead of potential security threats, certain sensitive tasks across platforms such as Gmail and Drive will now be automated using AI.

Rising Need for Enhanced Security

Google’s move comes in response to a significant rise in cybersecurity attacks in 2022, which surged by 38%. These attacks have been costly, with each data breach setting organizations back an average of $4.5 million, according to data from Check Point and IBM reports.

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Key AI-Powered Zero Trust Features

Google’s AI-driven zero trust enhancements will offer IT and security teams more comprehensive controls over data usage and access. Some key features include:

  1. AI-driven classification and labeling of data in Google Drive to ensure proper sharing and protection.
  2. DLP (Data Loss Prevention) controls in Drive that allow Workspace admins to set specific criteria for sharing sensitive content based on device location or security status.
  3. Extension of DLP controls to Gmail, set to be available in preview later this year.

These AI-powered features bolster security teams’ capability to manage sensitive data flows within an organization.

Digital Sovereignty Measures

Google is also introducing digital sovereignty features, including:

  1. Restricting third-party access to sensitive data.
  2. Choosing the location of encryption keys with trusted partners for regulatory compliance.
  3. Selecting where data is stored and processed, with an option to store a copy of Workspace data in a preferred country.
  4. Enforcing regional support personnel access and multi-party approval for sensitive administrative actions.
  5. Enhancing security for sensitive actions in Gmail and streamlining log export to Chronicle.

Google plans to roll out these digital sovereignty features for preview later this year. This comprehensive approach underscores Google’s commitment to bolstering data security across its suite of services.